Regardless of your industry, it’s very likely your website is the primary driving force behind your overall marketing and branding strategies. Think about it – how many more potential clients visit your website than ever set foot in your business location? And how many of your business cards, pamphlets, email signatures, or any other marketing pieces prominently feature your website? It’s likely they all do, further underscoring the importance of web design. That’s because if your website – your most powerful tool for attracting, informing, and securing new clients – isn’t presenting the right image to the world, you’re likely missing out on potential growth opportunities.

Powerful, effective web design is so much more than a pretty design that’s easy on the eyes. Here are some other factors that play into a successful website design:

• Your web design should be an all-inclusive representation of your company’s overall branding.
• Aside from looking great, your website should also account for ease of use and how a visitor will click through the various pages.
• Your website should also load quickly, helping visitors navigate seamlessly on their way to becoming potential clients.
• Above all else, your website should be designed and written in such a way that it ranks highly in search engines, which increases visibility, clicks, and business.